{"id":1834,"date":"2024-08-23T12:09:00","date_gmt":"2024-08-23T11:09:00","guid":{"rendered":"https:\/\/joannesrichard.com\/?p=1834"},"modified":"2024-08-23T12:09:00","modified_gmt":"2024-08-23T11:09:00","slug":"sebastien-chabal-and-joannes-richard-launch-their-burger-concept","status":"publish","type":"post","link":"https:\/\/joannesrichard.com\/en\/sebastien-chabal-and-joannes-richard-launch-their-burger-concept\/","title":{"rendered":"S\u00e9bastien Chabal and Joannes Richard Launch Their Burger Concept"},"content":{"rendered":"<div class=\"color-tempo inline-flex@xs items-center@xs c-label\">\n<h3 class=\"color-tempo inline-flex@xs items-center@xs c-label\"><strong>The 2023 World Burger Champion and the former French XV player join forces to offer restaurateurs a unique concept: a subscription that allows them to create a high-end burger menu.<\/strong><\/h3>\n<p>  <a href=\"https:\/\/joannesrichard.com\/wp-content\/uploads\/2024\/06\/Burger-concept-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1619\" src=\"https:\/\/joannesrichard.com\/wp-content\/uploads\/2024\/06\/Burger-concept-1-300x150.jpg\" alt=\"\" width=\"568\" height=\"284\" srcset=\"https:\/\/joannesrichard.com\/wp-content\/uploads\/2024\/06\/Burger-concept-1-300x150.jpg 300w, https:\/\/joannesrichard.com\/wp-content\/uploads\/2024\/06\/Burger-concept-1-600x300.jpg 600w, https:\/\/joannesrichard.com\/wp-content\/uploads\/2024\/06\/Burger-concept-1-550x275.jpg 550w, https:\/\/joannesrichard.com\/wp-content\/uploads\/2024\/06\/Burger-concept-1-370x185.jpg 370w, https:\/\/joannesrichard.com\/wp-content\/uploads\/2024\/06\/Burger-concept-1-255x128.jpg 255w, https:\/\/joannesrichard.com\/wp-content\/uploads\/2024\/06\/Burger-concept-1.jpg 640w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/a><\/p>\n<h5>\u00a9Studio Chaillou<\/h5>\n<p>  Their idea: to launch a high-end burger franchise.<\/p>\n<p style=\"font-weight: 400;\">Although he is known for his rugby talents, <b><strong>S\u00e9bastien Chabal<\/strong><\/b> also has a sharp entrepreneurial sense. Proof of this is the launch of his new venture on June 4th, called &#8220;Les Burgers de JO.&#8221; The concept? Offer restaurateurs the chance to add the burgers of <b><strong>Joannes Richard<\/strong><\/b>, 2023 World Burger Champion, to their menu two Wednesdays a month.<\/p>\n<p style=\"font-weight: 400;\">On the menu: four permanent burgers (including the burger that won the 2023 World Championship and a vegetarian option) and a fifth burger that changes every month. Also included are tenders, fries, drinks, and desserts. The recommended average price would range between \u20ac17 and \u20ac25 depending on the recipes. All products will be pre-selected and delivered by the Transgourmet network.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>Guaranteed 70% profit margin<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">To become one of &#8220;Les Compagnons de JO,&#8221; a 12-month investment is required, with the option to withdraw within the first three months. Here are the fees:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>\u20ac1,000 entry fee, granting territorial exclusivity;<\/li>\n<li>\u20ac900 for the companion pack, which provides the restaurant with all the concept&#8217;s identity elements (including tableware);<\/li>\n<li>\u20ac300 for marketing and communication support;<\/li>\n<li>\u20ac80 for the monthly subscription;<\/li>\n<li>And 10% royalties calculated per event, only on burger menu sales (excluding drinks).<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">This offer guarantees a 70% profit margin, assures S\u00e9bastien Chabal. <em>&#8220;We don&#8217;t want to put restaurateurs at risk; we genuinely want to support them.&#8221;<\/em> A special formula has also been designed for seasonal restaurants.<\/p>\n<p style=\"font-weight: 400;\"><em>&#8220;The idea is not to create franchises or change their model, but to<\/em> <em>democratize the high-end burger by imagining that, occasionally, any restaurant could become a top destination for burger lovers,&#8221;<\/em> emphasizes S\u00e9bastien Chabal. With the creations of Joannes Richard and the entrepreneurial experience and media image of the rugby player, &#8220;Les Burgers de JO&#8221; aims to generate positive buzz around partner establishments. The team is aiming for ambitious growth, with 1,000 companions expected by the end of 2024 and 3,500 by the end of 2025. About thirty are already interested in the project, which is set to launch in January next year.<\/p>\n<\/div>\n<p>Read the original article at: <a href=\"https:\/\/www.lhotellerie-restauration.fr\/actualite\/sebastien-chabal-et-joannes-richard-champion-du-monde-de-burger-2023-lancent-un-concept-de-restaurat\">https:\/\/www.lhotellerie-restauration.fr\/actualite\/sebastien-chabal-et-joannes-richard-champion-du-monde-de-burger-2023-lancent-un-concept-de-restaurat<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2023 World Burger Champion and the former French XV player join forces to offer restaurateurs a unique concept: a subscription that allows them to create a high-end burger menu. \u00a9Studio Chaillou Their idea: to launch a high-end burger franchise. Although he is known for his rugby talents, S\u00e9bastien Chabal also has a sharp entrepreneurial &#8230;<\/p>\n","protected":false},"author":1,"featured_media":1763,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-like-count":0,"patiotime_single_post_hide_site_header":"","patiotime_single_post_site_header_source":"","patiotime_single_post_custom_site_header":"0","patiotime_single_post_custom_sticky_site_header":"0","patiotime_single_post_hide_page_title":"","patiotime_single_post_site_footer_hide_main":"","patiotime_single_custom_site_footer_main_source":"","patiotime_single_custom_site_footer_main":"0","patiotime_single_post_site_footer_hide_above":"","patiotime_single_custom_site_footer_above_source":"","patiotime_single_custom_site_footer_above":"0","patiotime_single_post_site_footer_hide_instagram":"","patiotime_single_post_site_footer_hide_bottom":"","patiotime_single_custom_mobile_menu_source":"","patiotime_single_custom_mobile_menu":"0","patiotime_single_custom_mobile_menu_animation":"","patiotime_single_custom_mobile_menu_width":"","patiotime_single_custom_mobile_menu_custom_width":375,"patiotime_single_post_template":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S\u00e9bastien Chabal and Joannes Richard Launch Their Burger Concept - Joannes Richard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joannesrichard.com\/en\/sebastien-chabal-and-joannes-richard-launch-their-burger-concept\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e9bastien Chabal and Joannes Richard Launch Their Burger Concept - Joannes Richard\" \/>\n<meta property=\"og:description\" content=\"The 2023 World Burger Champion and the former French XV player join forces to offer restaurateurs a unique concept: a subscription that allows them to create a high-end burger menu. \u00a9Studio Chaillou Their idea: to launch a high-end burger franchise. 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